Presentation Resources is a small business that does very big work. The proprietor, Steve Probasco coordinates a large talent pool of individuals to conceptualize, arrange and execute large scale motivational seminars for managers of large corporations like Lucent Technologies. He needed a logo that incorporated an element of sight as well as a feeling of excitement and change, just the way his seminars look to inspire and change those who attend. I worked with the eye/exclamation point symbol for a while before arriving at what you see here. He wanted to go with a two color scheme to keep printing costs to a minimum (because we all know about Lucent's extreme budget cuts!).